Using subperiods

Article author
Bunker DB Support
  • Updated

Both in brand dashboard and campaigns, you can select a range in the period of time you are analyzing. To start using them, you must enable the option here:

Edit brand > General information > "Enable Periods for this brand and its campaigns."

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Step by step — subperiods setup

  1. Click on the subperiod that appears by default to display the options.

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  2. Click on the gear icon to display the subperiods to use.
  3. Click on each period you want to display.

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    You can choose up to four periods to enable at the same time.

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  4. Click on "Save" to finish.

At this time, the data will begin to download for the chosen periods.

  • Each time a set of periods is enabled, the platform will download and update the data for each selection and disregard the information for the periods that have been left unselected.

Downloading info might take more or less time depending on the amount of data Bunker DB Analytics has to retrieve from the API. If more than 24 hours pass by, and you still don't see information on your dashboards, please contact our team at support@bunkerdb.com.

Subperiods in brands dashboard

  • Annual — Select a calendar year. The current year is presented for paid media and the previous year from when the period is connected. In the case of social media, the period goes from the network connection date and its history.
  • Semester — Select the first or second semester of the year. The current year and the previous year are presented from when the period is connected for paid media. In the case of social media, the period goes from the network connection date and its history.
  • Quarter — Select a quarter of the year: January to March, April to June, July to September, or October to December. The current year is presented for paid media and the previous year from when the period is connected. In social media, the period goes from the network connection date and its record history.
  • Monthly (default) — Select a month of the current year or earlier. It is counted from the network connection date. The history is displayed normally.
  • Weekly — Select a period of seven days for paid media networks; information is obtained up to eight weeks.
  • Last 15 days — Select the last 15 days after the period is connected, if the connection is already made; if not, from the connection date.
  • Last 7 days — Select the last 7 days after the period is connected, if the connection is already made; if not, from the connection date.
  • Last 3 days — Select the last 3 days after the period is connected, if the connection is already made; if not, from the connection date.

 

Subperiods in campaigns

Activate periods when you create the campaign; you won't be able to change them once the campaign ends.

Any period longer than the campaign’s duration does not apply. For example, if a campaign lasts one month, you can't choose annual, semi-annual, or quarterly periods for that campaign.

 

Once the campaign is finished, it is not possible to enable new time periods.

For the campaigns, the same periods as for the dashboard are maintained, and the periods are added:

  • Campaign period — Select the entire period of time that the campaign comprises.
  • Until last month — Select until the last day of the month before the selected one until the current day. Bunker DB can only display data from the beginning of the campaign to the last month.

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