Competition module

Article author
Bunker DB Support
  • Updated

The competition analysis module allows you to analyze the performance of up to three competing brands on Facebook, Instagram, and Twitter.

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For Facebook, you can see the following metrics:

  • Fans (total at the day or the end of the month in case of the closed month)
  • New fans (earned in the period)
  • Rating
  • Engagement
  • Talking about
  • Posts
  • Publish frequency
  • Amount of:
    • Comments
    • Shares
    • Likes
    • Reactions
    • Interactions (likes, shares, reactions, comments, etc.)

 

 

Besides, you will be able to observe the following types of graphs:

  • Market share
  • Followers evolution
  • Weekly posts per type
  • Weekly engagement
  • Top 5 posts
  • Top 10 hashtags

 

 

For Instagram, you can see the following metrics:

  • Followers (total at the day or the end of the month in case of the closed month)
  • New followers (earned in the period)
  • Publish frequency
  • Number of:
    • Posts
    • Comments
    • Likes
    • Interactions (likes, shares, comments, etc.)

 

 

Besides, you will be able to observe the following types of graphs:

  • Market share
  • Followers evolution
  • Weekly posts per type
  • Weekly engagement
  • Top 5 posts
  • Top 10 hashtags

 

 

For Twitter, you can see the following metrics:

  • Followers (total at the day or the end of the month in case of the closed month)
  • New followers (earned in the period)
  • Publish frequency
  • Number of:
    • Tweets
    • Replies
    • Retweets
    • Likes
    • Interactions (likes, retweets, replies, etc.)
    • Mentions

 

 

Also, you will be able to observe the following types of graphs:

  • Market share
  • Followers evolution
  • Weekly tweets
  • Weekly tweets engagement
  • Top 5 tweets
  • Top 10 hashtags

 

 

Step by step – competition module setup

  1. From the brand"s dashboard, click on the "Competition" tab.

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  2. Click on "Add competition."
  3. Click the add icon for any of the networks you want to add competitors too.

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  4. When the selection window is displayed, you will see a search engine to add up to three competing brands by entering the brand's account name.

    Competing networks do not allow retroactive data downloading. The data will begin to download from the connection date. We suggest setting up competitors immediately after making your connection to that same network.

  5. To add the competitor, you must click on the button indicated on the right.

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  6. When added, the competitors will appear at the top of the window.
  7. Once you have chosen all the competitors, click on "Next."

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  8. Now you must select the metrics and the order in which you want to view them.

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  9. To finish, click on "Save."

Competitors' headers can be seen on the brand's dashboard, in the "Competition" tab.

The competition module tab is only visible within the monthly period.

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