Brilliant Basics is an AI-powered tool that automatically analyzes creative assets and scores them based on a set of key attributes associated with effective advertising. Its purpose is to help you understand the strengths and improvement opportunities of each creative, making it easier to compare assets and optimize future campaigns.
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Once the analysis is complete, Brilliant Basics displays a radar chart with the score for each evaluated attribute, along with an overall score out of 10.

Brilliant Basics automatically analyzes the visual content of your creative.

Depending on the asset type, the AI evaluates different aspects:

In addition to the creative score, the tool automatically identifies information such as:

For videos, Brilliant Basics also analyzes:

Each axis of the radar chart represents one of the evaluated creative attributes.

Scores range from 0 to 10, where:

The score displayed in the center represents the creative's overall rating.

Measures how effectively the creative captures the viewer's attention during the first few seconds.

A higher score indicates a stronger visual hook.

Evaluates how quickly and clearly viewers understand the creative's main message.

High-performing creatives communicate their message almost instantly.

Measures how visible and recognizable the product or brand is within the creative.

The more prominent the product, the higher the score.

Evaluates how effectively the creative shows how the product works or communicates its benefits.

Simply displaying the product is not enough—demonstrating its value leads to higher scores.

Measures how well the creative is optimized for mobile viewing.

This includes factors such as:

Measures the amount of visual variation and pacing during the first few seconds of the creative.

Changes in scenes, movement, rhythm, and visual depth contribute to higher scores.

Evaluates the clarity and visibility of an explicit call to action (CTA).

Examples include:

Measures how well the creative incorporates language, people, settings, or symbols that resonate with its target audience.

Evaluates how naturally the creative fits platforms such as:

Content that feels native to the platform typically receives higher scores.

Measures how effectively the audio enhances the overall creative.

This may include:

For images, the analysis determines whether the absence of audio negatively impacts the content.

Evaluates the presence of human interaction, including:

Measures the creative's ability to evoke emotions such as:

Evaluates:

Creatives with concise, well-organized, and easy-to-read text receive higher scores.

There is no "pass" or "fail" score in Brilliant Basics. Instead, the tool is designed as a comparative benchmark to help evaluate and improve creative quality over time.

As a general guideline:

The greatest value comes from comparing multiple creatives to identify which characteristics are shared by the highest-performing assets and using those insights to improve future creative production.