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Custom Dashboards + ADA AI

Discover how Bunker DB unifies campaigns, social media, web analytics, and brand sentiment into a fully customizable dashboard, and how ADA AI answers your marketing questions with real data from your organization.

Written by Marcelo Ayala

Where data stops being reports and becomes decisions.

While most platforms force you to navigate between multiple products to understand what's happening in marketing, Bunker DB brings together all of the brand's information in a single intelligent space.

Campaigns, social media, web analytics, sentiment, first-party data, and artificial intelligence converge on a single board, fully customizable, collaborative, and built for executive decision-making.

This isn't a dashboard. It's the marketing command center.

Custom Dashboards

A board designed for your business, not for the tool.

The problem

Marketing teams spend between 8 and 12 hours per week gathering information from Meta, Google Ads, TikTok, LinkedIn, X, Google Analytics, and other platforms to consolidate it into Excel or PowerPoint.

By the end of that process, doubts still remain:

  • Is the data complete?

  • Are the metrics consistent?

  • What story do the results actually tell?

Time gets spent building reports instead of making decisions.

What Bunker DB delivers

A single view for your entire ecosystem

Bunker combines information from Paid Media, Social Media, Owned Media, sentiment, comments, first-party data, and ADA AI within a single dashboard.

No switching platforms. No exporting files. No manually reconciling data.

Fully configurable dashboards


Build boards using widgets you can move, resize, and organize according to the needs of each team, brand, or market.
Each dashboard reflects the way your organization analyzes the business.

Dynamic campaign and content tables

Explore posts, campaigns, ad sets, ads, and creatives through fully configurable tables.

  • Filter

  • Sort

  • Search

  • Group by custom taxonomies

  • Define exactly which metrics to display

All in real time.

Dynamic visualizations

Generate charts directly from the dashboard without relying on external tools.

Turn any dataset into visualizations ready for analysis or executive presentations.

Custom executive KPIs

Design headers with the metrics that truly matter to each audience.

A CMO, a Performance Manager, and a CEO need to answer different questions. Each one can have exactly the view they need.

Integrated sentiment


Visualize how brand perception evolves alongside business metrics.

Includes:

  • Sentiment evolution

  • Distribution by channel

  • Word clouds

  • Filterable comments

  • Positive, negative, and neutral classification

  • Custom tags

For the first time, qualitative context lives alongside quantitative performance.

Flexible organization

Break down information into sections and tabs to organize dashboards by:

  • Campaigns

  • Business units

  • Countries

  • Brands

  • Stakeholders

Each user accesses only the information relevant to their role.

Share with one click

Share dashboards via public or private links protected by an access code.

Control when to renew access without generating new versions of the report.

Board-ready presentations

Export any dashboard directly to PowerPoint or Google Slides while preserving the visual structure.

The executive report stops being manual work and becomes a matter of seconds.

Reusable templates

Import, clone, and reuse dashboards across brands, markets, or teams to standardize how the entire organization consumes information.

ADA AI

The marketing intelligence advisor available 24/7

The problem


The most important questions usually depend on an analyst.

  • How much did we invest?

  • Which campaign had the best ROAS?

  • Why did conversion drop?

  • Which audience is losing efficiency?

Answering these questions usually means opening multiple platforms, downloading information, cross-referencing data, and building an analysis. The result is that much of the team's time is spent looking for information instead of acting on it.

What Bunker DB delivers

ADA turns your organization's data into conversations.

It's not a chatbot connected to the internet.

It's an intelligence advisor connected directly to your brand's data ecosystem.

State-of-the-art AI

ADA natively integrates multiple leading market models, including OpenAI, Claude, and Grok, orchestrated through the Model Context Protocol (MCP).

Each query uses the most suitable model to respond with precision and context.

Natural language questions

Ask the way you'd talk to an analyst.

  • "What was the ROAS of the launch campaign?"

  • "Which creatives generated the best perception?"

  • "Which country had the biggest drop in conversions?"

ADA answers using the organization's real data, adding context, historical comparisons, and explanations of results.

Intelligence built into the dashboard

ADA's answers can be added as permanent widgets within the dashboard. The board stops just showing indicators and starts explaining what's happening and why.

Custom prompts

Each organization can create queries tailored to its processes, methodologies, and metrics. Every user has a specialized advisor suited to their role.

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