Understanding the data and results of all your metrics across each of your networks can feel like a lot of work! Don't worry, with this guide you'll learn how to create custom charts that visualize the most relevant information about your brands in the easiest format for you and your team to understand—at a glance—all the data.
Create your custom graphics
Go to the header of a social media or paid media network in your Analytics or Campaigns modules.
Click "Create chart".
Choose a name and validity period for the chart.
Select from the available chart types.
Click "Next".
As an alternative, you can use the "Create chart" option within the header menu edition instead ( ⠇)
Choose a name and validity period for the chart.
Select from the different types of charts available.
Click "Next".
Pie chart
Pie chart
Select the content level and period that be used to made the search.
The "accounts" level is only available for the bar charts option.
Click on each one of the contents that you want to agrupe. Once they are selected, you will see them listed on the right.
A maximum of 20 items is allowed per chart.
Click on "Next".
Select the metric that you want to use in the chart.
Click "Next".
Select two additional elements:
Grafic all dimensions. When this options is selected an area under the name of "Others" will be included on the chart summing all the no selected leves from step 1. This option cannot be used when comparing non-summable metrics, such as frequency.
Show descriptive table on the report. When this option is selected, a descriptive PDF table with colors, names and graph values will be displayed on the report. The option is no available for "Google search" network when the graphiched contents are "Keywords".
The table is no displayable on the dashboard or campaign.
The option is not available for the "Google search" network when the content being displayed is of the "Keywords" dimension.
Add a description for your chart (optional).
The chart will be visible under the custom header like this:
Donut chart
Donut chart
Repeat steps 1 to 5 from the "Pie chart" option.
Select two aditional elements:
Grafic all dimensions. When this options is selected an area under the name of "Others" will be included on the chart summing all the no selected leves from step 1.
The option is no available for "Google search" network when the graphiched contents are "Keywords".Show descriptive table on the report. When this option is selected, a descriptive PDF table with colors, names and chart values will be displayed on the report.
The table can't be displayd on the dashboard or campaign.
Add a description for your chart (optional).
Click "Save" and you will have your chart set.
Column chart
Column chart
Repeat steps 1 to 3 from the "Donut chart" option.
Select the metrics you want to use.
You can select up to 10 metrics per bar chart.
This option will be available only if you selected more than one metric and content.
Select from these optional elements:
Stack group. This option overlaps the bars from the same group.Group selector. Allows you to choose between two display options.
Group by content: All the selected contents will be displayed on the y axis where you´ll see a bar for each chosen metric
Group by metric: All the selected metrics will be displayed on the on the y axis where you´ll see a bar for each chosen content.
Graph evolution over time. When selecting this option, the graph displays simultaneously a weekly resolution and the period selected for the dashboard or campaign.
Show value on each bar when possible. This option adds the value of the Y-axis over each bar only if doesn't interfere visually with other value.
Show Y-axis logarithmically. This option is used to adapt the Y-axis. It will helps you to visualize the graphs which metrics has very different values on the Y-axis.
Show minimum visible height for columns. This option is visible when some columns values are equal zero. A minimum will be shown to display the data set.
Show descriptive table in report. When this option is selected, a descriptive PDF table with colors, names and chart values will be displayed on the report.
Finally, click on "Save".
The chart will be visible under the custom header like this:
Bars chart
Bars chart
Repeat steps 1 to 3 from the "Donut chart" option.
Select the metric that you want to use in the graph.
Select from these optional elements:
Group selector. Allows you to choose between two display options.Group by content: All the selected contents will be displayed on the y axis where you´ll see a bar for each chosen metric.
Group by metric: All the selected metrics will be displayed on the on the y axis where you´ll see a bar for each chosen content.
Stack group. This option overlaps the bars from the same group.
Show value on each bar when possible. This option adds the value of the Y-axis over each bar only if doesn't interfere visually with other value.
Show X-axis logarithmically. This option is used to adapt the X-axis. It will helps you to visualize the graphs which metrics has very different values on the X-axis
Show minimum visible width for columns. This option is visible when some columns values are equal zero. A minimum will be shown to display the data set.
Show descriptive table in report. When this option is selected, a descriptive PDF table with colors, names and chart values will be displayed on the report.
Add a description for the graph (optional).
To finish click "Save".
The chart will be visible under the custom header like this:
Line chart
Line chart
Repeat steps 1 to 4 from the "Pie chart" option.
Select the metric that you want to use.
Evolution in time
The graph shows the weekly, monthly and selected period resolution on the dashboard or campaign. Is no possible to disable the option.The monthly dimension is only visible on the annual, semestral and quarterly period.
In case that the superiod choosen in the dashboard or campaign be "last (x) days" it will be visible only in this dimension.
The maximum quantity of subperiods that could be showed on the graphic are 12 (months or weeks).
Select two optional elements:
Show value on each bar when possible. This option adds the value of the Y-axis over each bar only if doesn't interfere visually with other value.Show descriptive table in report. When this option is selected, a descriptive PDF table with colors, names and chart values will be displayed on the report.
Click "Save" and you will have your chart under the custom header like this:
Funnel chart
Funnel chart
Repeat steps 1 to 4 from the "Pie chart option".
If only one content is selected, the chart levels will show the selected metrics from major to minor, following the funnel logic. Type and name of the content are displayed on the top.Select the metric that you want to use:
Select three optional elements:
Sort metrics automatically. If this option is selected, the graph levels will be sorted by the metric value, from major to minor. This option is set by default. If it´s unchecked, the levels will be set according to the order given on the previous section.
Customize the name of the metrics. With this option you can customize the graph levels.
Show descriptive table on the report. When this option is selected, a descriptive PDF table with colors, names and graph values will be displayed on the report.
Add a description for your chart (optional).
Click "Save" and find your chart under the custom header like this:
Table
Table
Repeat steps 1 to 4 from the "Pie chart" option.
Select the metrics that you want to use.
If on the previous step you selected only one content, you will have to choose at last two metrics to compare. If more than one content was selected, the minimum of metrics to choose will be one.
Use the preview to check if the data has been set correctly.
Add a description for your chart (optional).
Click "Save" to finish.
Visualize your charts in three ways:
You can edit or delete the charts using the edit icon on the right side corner ( ⠇).
Only "Superuser" can delete charts made by other users.
Once a chart is deleted the process cannot be reveresed. You will have to set a new one from scratch.
Charts could be printed or downloaded on JPG or PDF format clicking on the chart edit menu ( ⠇).




























