The online population refers to the group of internet users who actively engage on digital platforms. This group includes consumers, followers, and potential leads participating in social networks, forums, blogs, and other online channels. Understanding this audience is key to segmenting campaigns, personalizing messages, and optimizing digital strategies.
Add online population on Bunker
Click on the ‘Administration’ tab on the left panel.
Select "Bunker Settings" and then the ‘Online population’ tab.
Fill in the required data.
Then click ‘Add’ to save.