Create content groups to analyze which posts or ads are performing better or worse. You can select this content manually or through a set of rules that allows Bunker DB to gather posts automatically.
To create a new content group, go to one of your social or paid media networks in the "Analytics" module or in a Bunker campaign and click on the content group icon located in the network header.
Standard content groups
Name your group, determine its validity period and choose whether you want it to be displayed in your reports.
Identify and select content that should integrate the group.. Find them faster in the menu by using the search bar, the filter by publication type or the hierarchization according to certain metrics.
Once you save your changes, you will see your standard content group as follows.
You can modify the set of metrics of the group by customizing its columns from the upper right corner.
Dynamic content groups
Name your group, determine its validity period and choose whether you want it to be displayed in your reports.
Select the criteria the content must comply with to integrate the group, the maximum number of publications to be included in the group and the metric that will determine the order (ascending or descending) of the contents of the group.
If you have two or more rules linked by "OR" conditionals, the ad or post will be displayed if any of these rules are met.
On the other hand, if there is an «AND» condition, both rules must be met for the content to be reflected in the group.
In this example, ads must have a Reach greater than 500 and an Investment less than or equal to 50 to be seen in the dynamic content group.
Select the metrics that will be displayed by default in this content group.
Once you have saved your changes your dynamic content group will look like this.
You can modify the set of metrics of the group by customizing its columns from the upper right corner.
