Hashtags are a way to categorize and find conversations around a particular topic. You can use a hashtag that identifies your brand or your products and track them with Bunker DB.
Step by step — Follow hashtags.
Once you've connected Instagram to your Bunker DB analytics campaigns, you'll be able to follow and monitor the performance of your hashtags. Here's how to do it:
Go to campaigns.
Select your campaign.
Go to the social media tab.
Scroll down to the Instagram section, and click "Show details."
Look for "Top hashtags."
You can find a list with the five top used hashtags that performed the best. These are the metrics you can see:
Post type:
Image
Video
Carrousel
Comments
Likes
Step by step — set up hashtags for Twitter and Instagram
Go to campaigns.
Select the campaign you're working on.
Click on social media.
Scroll down to Twitter or Instagram, and click "Show details."
Click "Configure Hashtags."
You'll be directed to the edit section.
Below your posts, you'll see a field where you can add your hashtags.
Click on "Add" to start following the hashtag.
Instagram collects data from posts published during the campaign's period.
Twitter monitors all hashtags on the network.
Add Twitter hashtags before the campaign's launch date because Twitter does not provide historical data.
Instagram
You can see the following metrics:
Type of publication:
Image
Video
Carrousel
Comments
Likes
You can see the following metrics:
Tweets
Reach