A hashtag is a keyword or phrase preceded by the # symbol (e.g. #marketing) used on social media platforms like Instagram, TikTok, or X. Hashtags serve as a way to categorize content, making it easier for people to find posts related to specific topics. When someone clicks on or searches for a hashtag, they'll see all public posts that include that hashtag, creating a thread of shared content.
Why are hashtags important?
For businesses and marketers, using relevant hashtags increases the reach and discoverability of their posts. Hashtags can be popular, brand-specific, or even event-based, and they play an important role in trends and conversations on social media.
Bunker campaigns allow you to track the hashtags you use on Instagram and set up a list of hashtags you want to monitor.
My Hashtags
To set up a list of hashtags, follow these steps:
Go to the campaigns section.
Select the campaign you are working on.
Go to the social media tab.
Navigate to the Instagram header and expand the details by clicking on “Show details”.
In the “My Hashtags” section, click on “Set up hashtags”.
We will take you to the editing of your campaign:
Click on the text field to start typing.
Click “Add” to save.
In the campaign view, you will see the hashtags like this:
Top Hashtags
Here you will see a list of the five hashtags used in your posts that performed best.
You can see data for the following metrics:
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