The competition analysis module allows you to monitor the performance of up to three competing brands on Facebook, Instagram, and Twitter.
For Facebook, you can see the following metrics:
Fans (total at the day or the end of the month in case of the closed month)
New fans (earned in the period)
Rating
Talking about
Posts
Publish frequency
Amount of:
Comments
Shares
Likes
Reactions
Interactions (likes, shares, reactions, comments, etc.)
Besides, you will be able to observe the following types of graphs:
Market share
Followers evolution
Weekly posts per type
Weekly engagement
Top 5 posts
Top 10 hashtags
For Instagram, you can see the following metrics:
Followers (total at the day or the end of the month in case of the closed month)
New followers (earned in the period)
Publish frequency
Number of:
Posts
Comments
Likes
Interactions (likes, shares, comments, etc.)
Besides, you will be able to observe the following types of graphs:
Market share
Followers evolution
Weekly posts per type
Weekly engagement
Top 5 posts
Top 10 hashtags
For Twitter, you can see the following metrics:
Followers (total at the day or the end of the month in case of the closed month)
New followers (earned in the period)
Publish frequency
Number of:
Tweets
Replies
Retweets
Likes
Interactions (likes, retweets, replies, etc.)
Mentions
Also, you will be able to observe the following types of graphs:
Market share
Followers evolution
Weekly tweets
Weekly tweets engagement
Top 5 tweets
Top 10 hashtags
Step by step – competition module setup
From the Analytics module, click on the "Competition" tab.
Click "Add Competition" to add up to three competing brands per network by entering the brand's account name.
Within the Competing Networks tab you can edit the settings of each network by clicking on the gear icon in the header ⚙️
Select Competitors
Add, remove or move competitors place within the header
Use the search bar to find competition within the network
Add metrics to compare your brand your competitors. Once you have decided the set of metrics (and if you want to show them or not in your reports), click "Save"
🚨 Competing networks do not allow retroactive data downloading. The data will begin to download from the connection date. We suggest setting up competitors immediately after making your connection to that same network.
The competition module tab is only visible within the monthly period.