Bunker DB

Lucía Achigar

Marcelo Ayala

Understand how the main modules and functionalities of Bunker DB Analytics work.

Main features

Bunker DB uses machine learning to understand and show you what your online audience feels.

Sentiment module

Find out what your online audience is saying and deepen your understanding of interactions.

View comments on Sentiment

Know how many comments came from Facebook, how many from Instagram and how many comments your tweets received. Everything at a glance.

Comments by network

How to assign sentiment values

Go beyond your results in numbers: understand in depth what your audience is talking about in your networks.

Sentiment tags

How to assign sentiment tags

Know the users who interact the most with your brand, who do it positively or negatively.

Frequent users

Quickly visualize which are the topics that most interest your audience.

Sentiment topics wordcloud

Bunker DB's allows you to see and reply to public comments that users made on your posts and ads.

Reply to public comments

Answer private messages received on your Facebook inbox directly on Bunker DB.

Reply to private messages - Facebook inbox

Create your customized quick replies and optimize your response times to both public comments and private messages.

Custom quick replies

Set a conversation - Facebook inbox

Can I see historic info on the sentiment module?

Why aren’t all posts or comments shown on the sentiment module?

Sentiment

The "A/B testing" module compares organic content, ads, ad groups, campaigns, and ad accounts. It's available in dashboards and campaigns.

A/B testing module

Learn how to set-up an A/B testing comparison to make the best out of your content.

A/B testing comparison

Compare your content's performance in reference to your best performing post or ad.

Referent vs. A/B

A/B testing

How about monitoring your competition's activity? Know the number of followers, posts, interactions, and much more!

Competition module

Competence - Why are there so many results for my search?

Competition

A campaign allows you to build a dashboard with custom dates and content, and track all your special efforts in one place.

Create a campaign

Create rules to automatically select your content in a Bunker DB campaign.

Smart selector for paid media content in campaigns

Set rules so that Bunker DB automatically selects content from your social networks for your campaigns.

Smart content selector in campaigns

I applied filters to arrange my campaigns, but they don’t follow the correct order

Analyze and tag the sentiment of your dynamic ads from Meta Business Suite in the Bunker DB campaigns module.

Dynamic content on the Bunker DB Campaigns module

Campaigns

Make a detailed follow-up of the sales process from your digital marketing campaigns until the conversion. Without leaving Bunker DB.

Leads performance module

How to create a new leads performance table

Create lead tables from other media

There are a couple of things we'd like you to know when viewing your Leads.

Considerations on viewing lead ads

Deepen your knowledge of the leads performance module to better understand how your lead campaigns perform.

Leads performance - Metrics

Leads performance

Add all the data you can think of through a dataset, report it as a data chart or as a custom network.

Create datasets

Your datasets will be displayed only at the locations and for the period that you set.

Validity period and locations — datasets

Load your data into Bunker DB and prioritize only the results relevant to your brand.

Customize columns — datasets

Load your results from any network and report them together with the rest of your integrations in Bunker DB.

Create a custom network — datasets

This function allows you to configure different time periods on different sheets within the same dataset

Assign periods to the sheets on the file

Add your custom network data to the summary of Paid Media accounts you have active in Bunker DB.

Sentiment

A/B testing

Competition

Campaigns

Leads performance

Datasets