Bunker DB

Marcelo Ayala

Daniela Raviales

Understand how the main modules and functionalities of Bunker DB Analytics work.

Main features

Resolve your digital marketing queries quickly and easily with our AI assistant.

Ada — Digital marketing assistant

Automatically create customized graphics from text instructions with Bunker's AI Assistant.

Text-to-chart: automatically create charts with AI

Bunker DB uses machine learning to understand and show you what your online audience feels.

Sentiment module

Find out what your online audience is saying and deepen your understanding of interactions.

View comments on Sentiment

Know how many comments came from Facebook, how many from Instagram and how many comments your tweets received. Everything at a glance.

Comments by network

How to assign sentiment values

Go beyond your results in numbers: understand in depth what your audience is talking about in your networks.

Sentiment tags

How to assign sentiment tags

Know the users who interact the most with your brand, who do it positively or negatively.

Frequent users

Quickly visualize which are the topics that most interest your audience.

Sentiment topics wordcloud

Bunker DB's allows you to see and reply to public comments that users made on your posts and ads.

Reply to public comments

Answer private messages received on your Facebook inbox directly on Bunker DB.

Reply to private messages - Facebook inbox

Create your customized quick replies and optimize your response times to both public comments and private messages.

Custom quick replies

A conversation is a group of messages that, for example, share a topic. Categorize, tag, or archive messages grouped into conversations.

Set a conversation - Facebook inbox

Can I see historic info on the sentiment module?

Why aren’t all posts or comments shown on the sentiment module?

Automatically tag the comments you receive on social networks to quickly identify the topics your audience is talking about.

Comment Auto-Tag

Segment the comments you receive based on their tags to easily analyze the behavior of your audience's conversation topics and Sentiment.

Comment groups by tags

Sentiment

The «Versus» module compares organic content, ads, ad groups, campaigns, and ad accounts. It's available in dashboards and campaigns.

Versus module

Learn how to set-up an A/B testing comparison to make the best out of your content.

A/B testing comparison

Compare your content's performance in reference to your best performing post or ad.

Referent vs. A/B

A/B testing

How about monitoring your competition's activity? Know the number of followers, posts, interactions, and much more!

Competition module

Easily find your competitors' fan pages on Facebook.

Competence - Why are there so many results for my search?

Competition

A campaign allows you to build a dashboard with custom dates and content, and track all your special efforts in one place.

Create a campaign

Create rules to automatically select your content in a Bunker DB campaign.

Smart selector for paid media content in campaigns

Set rules so that Bunker DB automatically selects content from your social networks for your campaigns.

Smart content selector in campaigns

Define your objectives and configure alerts on the metrics of your channels to stay updated on the status and progress of each one.

Set-up KPI & alerts

Analyze and tag the sentiment of your dynamic ads from Meta Business Suite in the Bunker DB campaigns module.

Dynamic content on the Bunker DB Campaigns module

Campaigns

Make a detailed follow-up of the sales process from your digital marketing campaigns until the conversion. Without leaving Bunker.

Leads performance tab

Deepen your knowledge of the leads performance module to better understand how your lead campaigns perform.

Leads performance - Metrics

Facilitate leads data capture on networks through ad forms and consolidate the information in Bunker.

Create Lead Ads tables

“Other media leads” are those you get from online forms on your landing pages.

Create tables of leads from other media

Organic leads tables—stored in CSV format—allow you to easily consolidate and access your consumer's data.

Create organic lead tables

There are a couple of things we'd like you to know when viewing your Leads.

Considerations on viewing lead ads

Leads performance

Cross Media Panels

Learn what are for and how to apply GA4 events and conversions in Bunker DB

Events and conversions in Google Analytics 4

Add all the data you can think of through a dataset, report it as a data chart or as a custom network.

Create datasets

Your datasets will be displayed only at the locations and for the period that you set.

Validity period and locations — datasets

Load your data into Bunker DB and prioritize only the results relevant to your brand.

Customize columns — datasets

Load your results from any network and report them together with the rest of your integrations in Bunker DB.

Create a custom network — datasets

This function allows you to configure different time periods on different sheets within the same dataset

Assign periods to the sheets on the file

Add your custom network data to the summary of Paid Media accounts you have active in Bunker DB.

Summary of paid accounts with custom networks

Segment your datasets with content groups to customise and simplify data analysis.

Content groups in custom networks

Datasets

Ir a Bunker DB

Blog

Go to Bunker DB

Website

Find answers and get help from Intercom Support and Community Experts

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