In a Bunker DB campaign, you can select the content you want to monitor, as well as the specific time period you are analyzing. In this way, you can evaluate the success of your campaign from the data, and understand how your strategies have performed and improve them to obtain optimal results.
Start creating campaigns in four steps:
Select the Campaigns module from your brand.
Click on the “Create a new campaign” button, which is located both on the left and right side of the screen
Fill in the required data.
-Campaign name.
-Media.
-Campaign type.
-Start and ending date.
To save the changes, click on the «Create campaign» button located below.
Campaign edition
General information
In this tab you can modify the basic data of your campaign, add a description and objectives.
🚨 Remember: once the start date is set, you will not be able to modify it 🚨
In addition, you will be able to configure a segmented target audience, a potential audience, reach objectives and percentage-based Internet users.
Networks
From this tab you can choose the content you want to add to your campaign segmented by networks
You can select the contents manually by clicking on the tick next to the publications, select them all or use the smart content selector, either for your social media networks or for your paid media networks.
You can also establish KPIs for social media metrics or sentiment metrics or add hashtags to your Instagram and Twitter networks
Tags
You can choose the tags you want to associate with consumers who interact with your campaign
Once you have chosen the tags you want to associate with your campaign click «Save tags"
If you need information on how to create and edit your tags check this article.
Api Tokens
From this tab you can create new API Tokens. For more information about this function, please click on the following link.
Email notifications
From this tab you can create personalized email groups with users who share the brand or with people outside the company. For more information about this function, please go to the following link
Currency conversions
Create and configure custom currency conversion rules for your campaign. For more information about this function, please go the following link.
