Evaluate how your Meta and Google Ads campaign efforts affect and how effective they are in achieving results for your Google Analytics Universal or Google Analytics 4 goals.
Remember that setting up your conversion goals is fundamental for this Bunker DB module to work properly.
Cross Media Panels
Cross Media Panels
Click on "Create Panel" located on the "Cross Media" section of the Analytics module.
Set a name for your panel.
Select the content level you want to detail on the "Contents" tab, network, Campaigns.
Network level
Network level
If you are working at network level select the Paid Media connections you want to link.
Select the GA4 property that you´re going to connect to your Cross Media dashboard.
🚨IMPORTANT: Google Analytics Universal stopped processing data on 07/01/2023. Information generated after that date would not be available.
🧠 Remember to set the option "Do you want to attribute Google Analytics events to selected content?" active in order to link your paid media content to the Google Analytics Goals list.
If this option isn´t activated, you can create a panel that groups content from your paid networks. Check its usefulness in the following article.
Select the Google Analytics goals you want to measure in your Cross Media panel.
🚨IMPORTANT: To visualize your goals in Bunker DB, they must be selected as conversion goals in your Google dashboard.
Link your networks through UTMs. This UTMs will be source/medium type
If you breakdown your Meta (Facebook Ads, Instagram Ads, Messenger, Audience Network) and Google (Google Search, Google Display, Youtube Ads, Discovery Ads networks by placement you will have to associate UTMs for each network.
If you only select Facebook Business and Google Ads networks you must assign them all the UTMs of their respective placements.
In the "Others" row you must assign the UTMs that are associated with organic networks, mailing campaigns or other sources that are not paid networks.
This is how your Cross Media dashboard will look once you've saved it.
✍️ The Purchase metric belongs to the Google Analytics 4 network.
Campaign level
Campaign level
When working at the Campaigns level, you’ll need to select each piece of content individually.
In the case of Google, Bunker DB performs attribution using the {{campaign_id}} parameter. However, for Meta content, you have the option to choose the attribution method: either through UTMs or the {{campaign_id}} parameter.
❗We recommend attributing the content using the {{campaign_id}}
Campaign panel
✍️ The "View Item" metric belongs to the Google Analytics 4 network.
Cross Media Multibrand
Cross Media Multibrand
In addition to being able to create panels for each brand, you can also create them at a multi-brand level.
To set it up, follow these steps:
Go to the Cross Media panels module within your Multibrand instance and click on "Create Panel".
Give your panel a name, choose a currency, and select the brands you will use.
In the "Content" tab, select the level of content you wish to detail, networks or campaigns.
Networks level
Networks level
If you are working at the "Networks" level, select the Paid Media connections you wish to link.
Select the owned media network (or networks) (Google Analytics Universal or Google Analytics 4) that you will connect to your Cross Media dashboard.
🚨IMPORTANT: Google Analytics Universal stopped processing data on July 1, 2023. As a result, any data generated after this date is unavailable.
🧠 Remember to enable the option "Do you want to attribute Google Analytics events to selected content?" so you can link your paid media content to the Google Analytics goals list.
Select the Google Analytics goals you want to measure in your Cross Media dashboard.
🚨IMPORTANT: For your goals to be visible in Bunker DB, they must be selected as conversion goals in your Google dashboard.
Establish a UTM link for each network. These UTMs will be of the source/medium type.
If you break down by placement of your Meta networks (Facebook Ads, Instagram Ads, Messenger, Audience Network) and Google (Google Search, Google Display, YouTube Ads, Discovery Ads), you must assign the corresponding UTMs to each network.
If you select only the Facebook Business and Google Ads networks, you must assign all the UTMs of their respective placements.
In the "Other" row, you must assign the UTMs that are associated with organic networks, mailing campaigns, or other sources other than the previously mentioned paid networks.
This is how your Cross Media dashboard will look once you've saved it.
Network Dashboard
✍️ The "Purchase" metric belongs to the Google Analytics 4 network.
Campaigns level
Campaigns level
If you are working at the "Campaigns" level, you will need to select each piece of content individually.
In the case of Google, Bunker DB performs attribution using the {{campaign_id}} parameter. However, for Meta content, you have the option to choose the attribution method: either through UTMs or the {{campaign_id}} parameter.
❗We recommend attributing via the {{campaign_id}}
Campaign panel
✍️ The "View Item" metric belongs to the Google Analytics 4 network.
Personalizar columnas
Personalizar columnas
To view your Google Analytics Universal or Google Analytics 4 events in your Cross Media dashboard, you will need to customize the columns in your table.
Click the "Columns: Summary" button.
Select "Customize columns..."
Uncheck any metrics you won't be using in your dashboard and replace them with the Google Analytics goals you selected in step 4.
Save the set of metrics with a name for later use, or simply finish the process by clicking Apply.
