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A/B testing comparison

Learn how to set-up an A/B testing comparison to make the best out of your content.

Lucía Achigar avatar
Written by Lucía Achigar
Updated over 2 years ago

A/B testing


This comparison allows you to select up to 26 organic content, ad groups, campaigns, and accounts and compare them with each other under the set of metrics you want.

  1. Choose a name for the comparison to be made.

  2. You can enable the comparison to be seen in the report or not. In case of selecting it, you can choose in the calendar the period during which it will be seen.

  3. Select if you want to make a comparison in social or paid media.

  4. Logos are displayed identifying each of the connected networks. You can make a comparison between content from the same network or between different networks (cross channel).

  • If you select “Social media”, you will be able to choose and compare content.

    Imagen que contiene captura de pantalla Descripción generada automáticamente
  • By selecting "Paid media," you can choose and compare ads, ad groups, campaigns, and even ad accounts.

  1. Click on each of the items you want to compare. As you select them, you will see them grouped in the list on the right.

  1. Click next and Bunker DB will take you to the metric selection panel.

  2. From here you can select all the metrics you want in your comparison. As you select them, they will appear in the list on the right, where you can order them as you wish or delete them.

    When you finish the selection you must click on “Save” and you will have your A/B test comparison configured.

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