Referent vs. A/B
Choose a name for the comparison.
You can activate the comparison to show in the report. If you enable this option, you must select the validity period as well.
Select if you want to compare social or paid media.
If you select «Social media», you can choose and compare contents.
If you select «Paid media», you can choose and compare ads, ads groups, campaigns and even ads accounts.
Once you have selected your networks and filtered the search period, you will see all the content available.
Choose the referrer clicking over the grey pin, which will turn green afterward.
This is the post/ad that will be taken as a reference for the comparison.
Click on «Next».
Choose the metrics you wish to compare.
Click on «Save» and you will have your Reference comparison vs A/B set.
All your comparisons will be available on the «A/B testing» tab to access each of them.
Comparisons can be edited or deleted from the edition icon on each comparison.