Referent vs. A/B

Choose a name for the comparison.
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You can activate the comparison to show in the report. If you enable this option, you must select the validity period as well.
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Select if you want to compare social or paid media.

If you select «Social media», you can choose and compare contents.
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If you select «Paid media», you can choose and compare ads, ads groups, campaigns and even ads accounts.
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Once you have selected your networks and filtered the search period, you will see all the content available.
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Choose the referrer clicking over the grey pin, which will turn green afterward.
This is the post/ad that will be taken as a reference for the comparison.
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Click on «Next».

Choose the metrics you wish to compare.

Click on «Save» and you will have your Reference comparison vs A/B set.

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