Nowadays, the world moves on social networks. Therefore, for your brand it is not only important to measure likes and impressions, views, CTR, etc., but it is also essential to understand how your followers feel and how they interact with your online content.
With that goal in mind, the Bunker DB team developed a very complete Sentiment module, which allows you to evaluate public comments and make decisions based on a deeper knowledge of the people who interact with your brand.
The Sentiment module is a tool that reads and analyzes the comments of your followers on social networks. The algorithm automatically identifies whether comments are positive, negative, or neutral, giving you a deeper understanding of how people who interact with your brand feel.
You will find five sections: Statistics, View comments, Frequent users, Private messages and Groups by tags. Each section gives you valuable information about how your followers feel about your brand and how they interact with it. Let's take a look at each of them below.
"Statistics" section
In the "Statistics" section you find:
A summary with the comments that your brand has received on different networks.
Total comments per network—or the sum of comments across all your networks—how many were positive, negative, or neutral.
An indicator of positive brand sentiment, that helps you easily visualize the sentiment of your consumers.
The evolution of comments by day, week or month.
The feeling for labels and their distribution.
Number of comments per network.
A word cloud to understand what are the topics that most interest your consumers.
"Comments" section
In the "Comments" section you can see:
The comments of each of your networks classified by positive, negative or neutral.
A filter menu, to easily find the comments of your consumers.
Tools in each comment to change its classification, label it, mark it as controversial or favorite, see the responses that the comment has received or reply directly from Bunker DB.
Additionally, you can manage the available tags and download your comments.
"Frequent Users" section
In the "Frequent Users" section you will find a list of the top 10 users who have had positive, negative or neutral interactions with your brands.
"Private messages" section
Here you will find the messages that consumers send you privately. From here you can classify, label and respond to the conversations that arrive in your inbox without leaving Bunker DB
“Groups by tags” section
Establish a segmentation of the comments you have received on your online content to easily analyze the behavior of your audience's conversation trends.