TikTok Ads forms, also known as Lead Forms, are tools integrated into the TikTok advertising platform that allow brands to capture information directly from interested users without them having to leave the app. When a user taps on a lead generation ad, they are presented with a simple, quick-to-complete form, which may include pre-filled data to speed up the process.
These forms make it easy to collect information such as name, email address, or phone number in a practical and simple way, making them an ideal option for recruitment campaigns, registrations, or information requests. In addition, once the user submits the form, TikTok automatically delivers the collected information to the advertiser for immediate use.
After creating your lead generation forms in TikTok Ads, you can easily connect them to a Bunker campaign to manage and leverage that data efficiently, following a few simple steps that ensure smooth and effective integration.
First, create a form within TikTok Ads.
Once you have created the form, make sure you have a campaign in Bunker (you can use an existing one or create a new one).
Then, generate an API token from your Bunker campaign edition.
Go to TikTok Ads and go to the «Lead Management» tab. Within this section, select «Connect CRM».
In the «Find your CRM» search engine, search for «Bunker DB» and click on it.
Connect via Zapier: log in to your account and enter the API token and URL for your Bunker account.
Select the form you want to link.
Define the key match fields (these can be fixed or custom fields).
Return to Zapier to validate the connection.
Please note that leads generated through TikTok Ads forms will be entered as API token leads, with no previous history. In other words, data will only be collected from the moment the connection is active.
Once the integration is complete, wait for a new lead to enter the form and verify that it has been received correctly in Bunker.