Records: total number of entries generated by users in the database. If the same person enters his or her data two or more times, he or she will generate multiple records.
Consumers: records that match common data and have been entered through an API or manually through an *csv file are grouped by the Bunker DB algorithm as a single consumer or user.
Leads: are the records coming from Facebook Lead Ads forms.
Records are all the entries that a database has, which when grouped together, translates into consumers.
Written by Lucía AchigarUpdated yesterday