Records, Consumers and Leads

Records are all the entries that a database has, which when grouped together, translates into consumers.

Lucía Achigar avatar
Written by Lucía Achigar
Updated yesterday
  • Records: total number of entries generated by users in the database. If the same person enters his or her data two or more times, he or she will generate multiple records.

  • Consumers: records that match common data and have been entered through an API or manually through an *csv file are grouped by the Bunker DB algorithm as a single consumer or user.

  • Leads: are the records coming from Facebook Lead Ads forms.

Did this answer your question?