Skip to main content
Consumer module

Get to know your consumer audience, their location, age, gender, what their path has been with your brand, and much more!

Lucía Achigar avatar
Written by Lucía Achigar
Updated over a month ago

Securely managing your brand's consumer databases is essential for creating effective audiences and analyzing the performance of your campaigns. Bunker has the solution to deeply understand each user's behavior, tastes, and preferences in relation to your brand.

⭐ Collect consumer data automatically and in real time during all your campaigns, connecting any form through our consumer and sales APIs.

⭐ Identify consumer interactions with your brand, knowing that all information is stored securely and respecting the highest privacy standards.

⭐ Manage your databases in one place, consolidating all your consumer information and interactions securely. This way, you will get a 360 and unified view of each consumer, guaranteeing a single profile for each one.

⭐ Transform the way you manage your databases and maximize the impact of your campaigns with a user-centric strategy.

Learn all about the Consumers module right here:

Filters

Upon entering the module, the first thing you will see is the filters section, where you can add conditions and create a segment of consumers that you want to view.


You can select fixed or custom fields.

  • Once you have selected all the conditions you want, you must click on the "Filter" button.


  • Save your segment to select it in the future without reconfiguring it by clicking the "Save segment." You will find it in the "My segments" tab.

Sections

Within the four available sections, you will find different types of information that will help you understand the value of each of the consumers:

  • Statistics. General resume of your brand consumers audience and general data graphics about your consumers.

  • List consumers. List of all your unique consumers within the database.

  • List registers. List of all records generated by consumers within the database.

  • My segments. List of segments according to the filters you have defined for each one of them.

Did this answer your question?