Segments are groups of consumers or records stored in Bunker and are formed by a set of rules that you can set up in the Consumers module. The segments you create will make it easier for you to quickly and easily find entries that match the criteria you need.
To create a new Segment, you will need to set up its specific conditions. For example, in this case, the segment will filter out consumers who meet one of these conditions: those with the first name “Tom” or the last name “Hanks.”
If instead of having to comply with any of the conditions, they had to comply with all the established conditions, the segment would be smaller.
My segments
In this tab, you will see the list of segments created from filters.
View each of the segments defined by name and all the conditions that were applied as filters. In this section you can also apply a segment to see the consumers who meet the conditions or delete it.
When you apply a segment, you will be automatically redirected to the "Statistics" tab and see the data with the segment applied.