«Segments» are groups of consumers or records stored in Bunker DB based on a set of rules configured in the Consumers module. The segments you create will make it easy for you to quickly and easily find records that match the criteria you set.
To create a new Segment, you must configure its specific conditions. For example, in this case, the segment will filter out consumers who meet any of these conditions: first name «Tom» or last name «Hanks».
If instead of having to comply with any of the conditions, they had to comply with all the established conditions, the segment would be smaller.
In this tab, you will see the list of segments created from filters.
You will visualize each of the defined segments with a name and all the conditions applied as filters.
You will have available the functions of applying or removing any of the segments.
When applying a segment, you will be automatically redirected to the "Statistics" tab displaying the data with the segment applied.