Records, Consumers and Leads

Records are all the entries that a database has, which when grouped together, translates into consumers.

Lucía Achigar avatar
Written by Lucía Achigar
Updated over a week ago
  • Records: total number of entries generated by users in the database. If the same person enters his or her data two or more times, he or she will generate multiple records.

  • Consumers: records that match common data and have been entered through an API or manually through an *csv file are grouped by the Bunker DB algorithm as a single consumer or user.

  • Leads: are the records coming from Facebook Lead Ads forms.

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