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¿How can I track my hashtag's performance?
¿How can I track my hashtag's performance?

Analyze the performance of your Instagram campaign hashtags with Bunker.

Lucía Achigar avatar
Written by Lucía Achigar
Updated over a month ago

Track the hashtags you use on Instagram and create a custom list to monitor them and stay up to date on their performance. To do so, follow these steps:

  1. Head over to the campaigns module and select the campaign you're working on.

  2. Go to the social media tab.

  3. Navigate to the Instagram header and expand the details.

  4. Locate the "My Hashtags" section.

  5. Click "Set up hashtags".

    You will be directed to the Instagram editing section. Below the KPI section, you will see the field to add your hashtags.

  6. Type the hashtag in the text field without the # symbol.


  7. Click "Add" to save.

To see how your hashtags are performing, click the “👁 View Campaign” button at the top right.

What data is available?

Data is available for the following metrics:

  • Number of times the hashtag was used, depending on the type of post:

    • Image

    • Video

    • Carousel

  • Number of comments.

  • Number of likes.

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