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Ada — Digital marketing assistant
Ada — Digital marketing assistant

Resolve your digital marketing queries quickly and easily with our AI assistant.

Marcelo Ayala avatar
Written by Marcelo Ayala
Updated over 2 months ago

At Bunker, we are committed to being part of the advancement in generative artificial intelligence, pushing the boundaries of what's possible. Our focus is on making advanced marketing analysis more accessible, straightforward, and effective by integrating GPT technology into our platform.

This developement allows us to offer capabilities equivalent to those of a specialized marketing analyst, radically transforming the way data is used for strategic decision-making and operational tasks with greater efficiency.

Therefore, we introduce “Ada”, an AI-driven entity that utilizes OpenAI's engine to process queries and provide interactive assistance in resolving any doubts you may have about digital marketing. With Ada, we make the experience of analysis and decision-making more agile and accessible for all our users.

Ada Home 🏠

We want Ada to be a starting point, the first contact you have with Bunker to seek answers and get analysis tailored to your questions and interests. That's why we've made our personal marketing assistant the first point of interaction with our platform.


Ada Home is the module that centralises all your capabilities, enhancing your visibility and experience, and facilitating access to prompts created by you or your team and historical queries.

Can I use «Ada» from any Bunker module?

Of course! Access any Bunker module and find the search bar located to the right of your brand's logo.

When you click on the bar, you'll see a menu of predefined questions that might interest you. If these inquiries aren't related to what you want to know, ask your own questions. The questions you've asked will be stored in a history log.

👆🏻 Keep in mind that the virtual assistant will only respond to marketing related topics. Therefore, if you ask a question about cooking, you won't get a response. 🍔 😕



All the answers provided by the virtual assistant can be copied to the clipboard or added as general notes within Bunker Analytics.


Ada answers your questions based on your own data! 📊

Use the information from your connected networks to create innovative marketing strategies. Just activate the switch in the menu and our virtual assistant will access your brand information and will be able to dialogue with you using 100% real data.

Let me show you an example 😉

Let's say you are interested in evaluating Facebook Business performance and network placements during the month of April.

If you are not yet an expert at writing prompts, don't worry! Ada is here to help you perfect them 👌🏻. You can also allow other users of your brand to use your prompts by flipping the switch in the top right corner.

Your brand's customised prompts list will be displayed every time you use Ada.

Code interpreter

Ada's Code Interpreter performs advanced analysis and complex mathematical calculations on large volumes of network content, ideal for specific cases requiring precision. Now you can process files with various formats and data, generate documents with graphs and export results in CSV and XLSX, keeping the data in memory for up to one hour.

Activate this feature by pulling down the Ada menu and clicking on the gear icon on the right margin of the dialog box. Finally, enable the ‘Code interpreter’ switch to start using it.

Ada insights

Access to any of your connected networks in Bunker and click on the magic wand button 🪄 in the header to display the Ada menu. You will be able to make use of suggested prompts or prompts that you or your teammates have created.


Ada in Sentiment 🙂😐😡

Talk to Ada about the number of comments and their classification by user sentiment to get detailed answers, accompanied by visualised statistics. This functionality covers both public and private comments, facilitating a deep and efficient analysis to improve your strategy based on your audience's perception.

Credit system 🪙

Just like Text to chart”, Ada operates on a bonus credit system that will decrease as you create new queries. The availability of these credits will be one million per month at no extra cost. If you exceed this limit, please contact your customer success manager to purchase extra credits.


If you access the «My Plan» section within the «Administration» menu, you can check the amount of credits used and remaining for the current month.

🧠 Remember that if you no longer want Ada to access your data, simply disable the switch.

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