Key metrics | View your topic's performance based on media coverage and the traction it generated. | Gives a quick idea about your topic's performance with the most important numbers: mentions, impressions, interactions, average influence score, and opinion leaders. Each metric is compared to performance in the previous period. |
Topic visibility | See how popular a topic is, how many people are seeing it, and where the conversations are happening. | A quick overview of the most important metrics for your topic, such as mentions, impressions, and distribution of mentions across sources. |
Topic visibility and top opinion leaders | See how popular a topic is, how many people are seeing it, and and who's driving the conversations. | This widget offers a quick overview of the most important metrics for your topic, such as mentions, impressions, and top 5 opinion leaders based on impressions. It focuses on showing who's leading conversations around your topic. |
Sentiment score | Analyze the sentiment score of your topic and its distribution. | Shows current sentiment score and its change over time, along with sentiment distribution in mentions. This can help better understanding general tone of the public conversation. |
Sources distribution | See the share of conversations by channel to gauge where your topic is being discussed most. | Pie chart distribution shows where your topic is being discussed the most. |
Popularity trend | Track the volume of your topic’s mentions over time, comparing current trends against previous periods. | Simple preview of mentions volume collected through time and compared to the previous period as a line chart. |
Sentiment by source | Observe how sentiment differs by source to improve messaging and engagement strategies. | Bar charts with sentiment type distribution allow a clear understanding of which sources work the best or underperform for your topic in terms of mention volume. |
Coverage trend | Track your topic’s popularity and pinpoint when it gained the most traction. | Combined preview of mentions volume collected through time and amount of impressions for each point in time, be it hour, day, or month. Dates with mention and impression peaks are highlighted in the chart and above it. |
Interactions trend | Track your topic’s popularity and pinpoint when it got the most interactions. | Combined preview of mentions volume collected through time and amount of interactions for each point in time, be it hour, day, or month. Dates with mention and interaction peaks are highlighted in the chart and above it. This chart works well when it analyzes sources rich in content that can be liked, shared, and commented. |
Sentiment trend | Track changes in sentiment over time and spot the most significant fluctuations in public opinion. | Shows how mood around your topic changes. Line charts show movement of both your mention volume and sentiment type through time. Positive and negative peaks are highlighted. |
Most popular mentions | See the most impactful mentions ranked by their reach. | Displays a list of mentions that got the most attention from your audience based on their reach. |
Key opinion leaders by mentions | Learn who has the most impact on public perception with their tone, reach, and audience engagement | Top 10 opinion leaders table shows who is affecting public perception the most. The table gives a breakdown for each opinion leader; their sentiment ratio, impressions (sum of reach), average engagement, and mentions by which it's sorted. |
Key opinion leaders by impressions | Learn who has the most impact on public perception with their tone, reach, and audience engagement. | Top 10 opinion leaders table shows who is affecting public perception the most. The table gives a breakdown for each opinion leader; their sentiment ratio, amount of mentions, average engagement, and impressions by which it's sorted. |
Key opinion leaders in most popular locations | Dive into the most prominent authors and media outlets dominating the local narrative. | Display top 5 opinion leaders in six countries where your topic has the biggest reach. |
Most popular locations | View which locations drive the most conversations about your topic. | A map and a table show in what country most of the conversations around your topic are happening based on the amount of mentions. |
Sentiment in most popular locations | Learn how people in each country feel about your topic to target your messages more effectively. | Table with countries sorted by mention volume also displays sentiment and helps you gauge global impact. |
Optimal post timing | Identify peak activity times and schedule your posts for maximum impact. | Heat map shows you when the conversations around your topic are most active; what time and what day of the week. Use this to inform your own scheduling. |
Most popular phrases | Understand rising trends in messaging about your topic. | Cloud of phrases is combined with two tables showing top 5 phrases for current and previous period with a change in popularity between them. Use this widget to understand conversational trends around your topic. |
Most popular emojis | Emojis can convey sentiment and tone in digital communication | Cloud of emojis is combined with two tables showing top 5 emojis for current and previous period with a change in popularity between them. Use this widget to understand conversational trends around your topic. |
Key opinion leaders by mentions | Learn who has the most impact on public perception with their tone, reach, and audience engagement. | Top 10 opinion leaders table shows who is affecting public perception the most. The table gives a breakdown for each opinion leader; their sentiment ratio, impressions (sum of reach), average engagement, and mentions by which it's sorted. |
Key opinion leaders by impressions | Learn who has the most impact on public perception with their tone, reach, and audience engagement. | Top 10 opinion leaders table shows who is affecting public perception the most. The table gives a breakdown for each opinion leader; their sentiment ratio, amount of mentions, average engagement, and impressions by which it's sorted. |
Key opinion leaders by sentiment | Track the reach of top users and media entities discussing your topic, whether positive or negative, to understand their impact. | Two tables showcase which opinion leaders drive most of your positive and negative sentiment based on the sum of reach of their content. This gives you an idea on who to contact or watch out for. |
Key opinion leaders in most popular locations | Dive into the most prominent authors and media outlets dominating the local narrative. | Display top 5 opinion leaders in six countries where your topic has the biggest reach. |
Most popular locations | View which locations drive the most conversations about your topic. | A map and a table show in what country most of the conversations around your topic are happening based on the amount of mentions. |
Sentiment in most popular locations | Learn how people in each country feel about your topic to target your messages more effectively. | Table with countries sorted by mention volume also displays sentiment and helps you gauge global impact. |
Optimal post timing | Identify peak activity times and schedule your posts for maximum impact. | Heat map shows you when the conversations around your topic are most active; what time and what day of the week. Use this to inform your own scheduling. |
Most popular phrases | Understand rising trends in messaging about your topic. | Cloud of phrases is combined with two tables showing top 5 phrases for current and previous period with a change in popularity between them. Use this widget to understand conversational trends around your topic. |
Most popular emojis | Emojis can convey sentiment and tone in digital communication. | Cloud of emojis is combined with two tables showing top 5 emojis for current and previous period with a change in popularity between them. Use this widget to understand conversational trends around your topic. |
Most popular hashtags | Amplify messaging or engage in discussions using relevant hashtags. | Cloud of hashtags is combined with two tables showing top 5 hashtags for current and previous period with a change in popularity between them. Use this widget to understand conversational trends around your topic. |
Conversational trends and sentiment | See the most used phrases alongside your topic, showing the context and tone of the surrounding conversations. | This cloud splits popular phrases around your topic into positive and negative. Cloud and two tables below give you a simple overview of what people are talking about in regards to your topic. |
Audience insights | Understand whether gender and location impact the amount of conversations about your topic. | Show gender distribution in mentions in general and for top 5 locations. See if your message is reaching the right group. |
Mentions comparison | Compare the total number of mentions for each topic. | Simple display of collected mentions for each topic. |
Share of voice | Distribution of total mentions for the compared topics, highlighting their media presence and visibility. | Compare the amount of mentions for each topic to see which one is talked about the most. |
Impressions comparison | Compare the total number of impressions for each topic. | Simple display of the sum of reach for every topic. |
Share of impressions | Distribution of total impressions for the compared topics, highlighting media reach and impact. | Compare the amount of impressions for each topic to see which one is reaching their audience the most. |
Popularity trend comparison | Track the volume of mentions over time, comparing media coverage each topic received. | Preview of mentions volume collected through time for each topic as a line chart. |
Popularity trend comparison | Track the volume of mentions over time, comparing media coverage each topic received. | Preview of mentions volume collected through time for each topic as a line chart. |
Competitive sentiment analysis | Understand how media perception and prevailing sentiment differ by topic. | Show sentiment distribution and net sentiment for all mentions in a particular topic through a table. |
Top opinion leaders comparison | Identify the top five opinion leaders for each topic based on the number of impressions. | Easy to read tables show top 5 opinion leaders based on their reach for each topic. |
Top sources by mentions comparison | The top five sources generating the most mentions for each topic. | Tables show you which sources generate the most mentions for your topics. This can inform future decisions on where to divert your efforts. |
Top sources by impressions comparison | The top five sources generating the most impressions for each topic. | Tables show you which sources generate the most reach for your topics. This can inform future decisions on where to divert your efforts. |
Custom text | Add your own insights. | Add custom text to explain the data in your dashboard. |
Mentions in tags | Preview popularity of one tag across one or more topics. | A set of columns for current and previous period, and a table, show you the amount and change of tagged mentions for selected period. |
Tagged mentions in topics | See how tags perform in different topics. | Stacked bars show how many tagged mentions appear in each topic for every selected tag. |
Top tags by reach in a topic | Get a list of tags where mentions reach the biggest audience in your topics. | Tables show you which tags generate the most reach for every selected topic. This can inform future decisions on where to divert your efforts. |
Tagged mentions in sources | See how often your tags appear in various sources and where they perform the best. | Stacked bar charts with tagged mention distribution allow a clear understanding of which sources have the most mentions for a certain tag. |
Sentiment in tags | Observe how sentiment differs by tag to improve messaging and engagement strategies. | Stacked bar charts with sentiment type distribution allow a clear understanding of which tags work the best or underperform for your topics in terms of mention volume. |
Top opinion leaders in tags | Check out the most notable names talking about your topics in the tags. | Easy to read tables show top 5 opinion leaders based on their reach for each tag. |
Selected mentions | A hand-picked selection of most notable mentions from your feeds | Displays a list of curated mentions to tell a story. |
Source popularity trend | Track the volume of mentions over time, comparing media coverage each source. | Simple preview of mentions volume for each source collected through time as a line chart. |