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Leads performance module

Make a detailed follow-up of the sales process from your digital marketing campaigns until the conversion. Without leaving Bunker DB.

Lucía Achigar avatar
Written by Lucía Achigar
Updated over a week ago

The leads performance module combines investment data in media campaigns and records data (leads and sales) to obtain statistics.

In this how-to, we will see the sections of this module and how it works.

How do consumers and sales info get to Bunker DB?

  • Website registration forms: web leads.

  • Facebook lead forms: Facebook leads.

  • CSV with data.

  • Other media.

You can enrich this data with sales data, either online or offline. You can import the sales information generated via the CRM API or upload the database to Bunker using a CSV file.



The most important lead performance results will be displayed here so that you can see at a glance the metrics that matter most to you. You can customize the metrics, as in all Bunker DB heads.

Evolution of records and sales

Observe daily, weekly or monthly sales and registration performance. You can select specific periods with the bar below the chart.

Funnel conversion

The conversion funnel shows you how impressions and clicks obtained from the investment led to the conversion of leads and sales.

Summary of records and sales

You can also see a summary of all the tables that you have created in the module with their results.

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