On Bunker DB we consider 'interactions' as the sum of comments, shares, likes, reactions, clicks on links, and other clicks. Other data, such as photo and video views, aren't taken into account. For this reason, it is possible that the number of engaged users is lower than the total number of interactions.
Why are there more unique users than interactions on Facebook?
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Written by Daniela Raviales
Updated over 2 years ago