The target audience describes the general characteristics of your consumers. You can configure your target audiences in Bunker DB to deepen the analysis of your results.
Set up a target audience:
Go to “Administration”.
Select “Bunker DB Settings”.
Click on “Target Audience”.
Enter the country, month, segmentation and potential audience; You can also include the target reach and target internet users.
Click on “Add”
Establish the target audience for your campaigns:
When creating your campaign, you can set your target audience in the "Overview" tab.
In any campaign already created, you can find this section the edition.