How do I set a target audience?

Set up a target audience for your brand and campaigns.

Lucía Achigar avatar
Written by Lucía Achigar
Updated over a week ago

The target audience describes the general characteristics of your consumers. You can configure your target audiences in Bunker DB to deepen the analysis of your results.

Set up a target audience:

  1. Go to “Administration”.

  2. Select “Bunker DB Settings”.

  3. Click on “Target Audience”.

  4. Enter the country, month, segmentation and potential audience; You can also include the target reach and target internet users.

  5. Click on “Add”

Establish the target audience for your campaigns:

  • When creating your campaign, you can set your target audience in the "Overview" tab.

  • In any campaign already created, you can find this section the edition.

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