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How are mentions and impressions defined in Bunker DB Listening?

Lucía Achigar avatar
Written by Lucía Achigar
Updated this week

Mentions refer to the number of times your search keywords appeared in the sources you're consulting, while impressions correspond to how many times those mentions were seen by users on the networks. If the same user visits the website more than once using the same browser, it will count as two impressions for your statistics.

All this data is obtained through each network's API; therefore, this information is provided directly by Meta, Google, etc.

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